Bwin Coin Flip

New App & Promo

Challenge

Create a promotion mechanism that will involve players and will be a centre of our retention and cross-selling strategy.

Solution

Create an app that allows users to engaged in promotions and casino games.

Role

Art Direction, Design, UI.

Client
Bwin
Date
July-August, 2018
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Visual Design

We worked on the layout of screens and UI elements required to prototype the flows.

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Landing page

The website supporting Coin Flip campaign and application. Players were able to find information about the main win in the game and how to get the first place.

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Results

100k unique players have completed more than 1 million coin flips in just five weeks. Thus it is one of our most successful campaigns so far… Our team has achieved excellence in providing a great user journey which customers loved.

Michele Mongelli, Head of Gaming in Marketing