Bwin Coin Flip

New App & Promo

Challenge

Create a promotion mechanism that will involve players and will be a center of our retention and cross-selling strategy.

Solution

Create an app that allows users to engaged people in promotions and company games.

Role

Art Direction, Design, UI.

Client
Bwin
Date
July-August, 2018
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brr

Visual Design

We worked on the layout of screens and UI elements required to prototype the flows.

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Results

100k unique players have completed more than 1 million coin flips in just five weeks. Thus it is one of our most successful campaigns so far… Our team has achieved excellence in providing a great user journey which customers loved.

Michele Mongelli, Head of Gaming in Marketing