Introduce the new product from L’Oreal Paris – Mix Hyalurogel.
Campaign during which we pay attention to skin problems. Present a solution in the form of using a new product.
The art direction on the whole project. Create all assets for activation and work closely in a team with copywriters and art directors on creative ideas.
Key Visual & Campaign
Activation was carried out on a dedicated campaign. I also prepared all communication materials.
The task was to show customers skin problems. Together with the brand specialists and influencers, we will present a solution in the form of using a new product.
Summer competition to which every user is invited. This is simple. Buy our product and present how you use it during your holidays. #konkursmixa #mixapragnienie
This part of the campaign reinforces the message. It has been presented in various countries.