L’Oreal Paris

Mixa Hyalurogel Campaign

Challenge

Introduce the new product from L’Oreal Paris – Mix Hyalurogel.

Solution

Campaign during which we pay attention to skin problems. Present a solution in the form of using a new product.

Role

Design, Art Direction, Design Development.

Client
L’Oreal Paris
Agency
McCann Warsaw
Date
April, 2016
2a
3

Key Visual & Campaign

Activation was carried out on a dedicated campaign. I also prepared all communication materials.

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Online Platform

The task was to show customers skin problems. Together with the brand specialists and influencers, we will present a solution in the form of using a new product.

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Social Media

Summer competition to which every user is invited. This is simple. Buy our product and present how you use it during your holidays. #konkursmixa #mixapragnienie

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TV Campaign

This part of the campaign reinforces the message. It has been presented in various countries.