PartyCasino Ibiza

New Campaign & Event

Challenge

Paying attention to changing PartyCasino branding and showing new casino experience.

Solution

The campaign which will involve the casino’s users. Competition with a big event at Ibiza island.

Role

The art direction on the whole project. A supervising agency, lead team of designers.

Date
October, 2017
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Key Visual & Campaign

Activation was carried out on a dedicated campaign. I also prepared all communication materials, including videos, social media, online platform.

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Brand Collateral

Full immersion in the casino experience required highly-visible and attractive branded items for our guests, including water bottles, sunglasses, and party bags.

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TV Campaign

It’s part of our first large-scale TV campaign since the brands revamp and – as such – serves to familiarise existing guests with our updated casino.

Live Blog

We decided to document what had been going on and tell people about what was coming up than to have a live blog.

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Wrap-Up Video

Wrap-up video showing exactly what it’s like to win your way into one of our casino parties.

Social Media

The whole trip was crammed full of amazing photo opportunities and personal stories. Activation could be tracked on social media channels. #PartyCasinoIbiza

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Event

The highlight of the trip was an exclusive party at the classy special guest DJ Robin Schulz. This was one party no-one will be forgetting soon!

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