Paying attention to changing PartyCasino branding and showing new casino experience.
The campaign which will involve the casino’s users. Competition with a big event at Ibiza island.
The art direction on the whole project. A supervising agency, lead team of designers.
Key Visual & Campaign
Activation was carried out on a dedicated campaign. I also prepared all communication materials, including videos, social media, online platform.
Full immersion in the casino experience required highly-visible and attractive branded items for our guests, including water bottles, sunglasses, and party bags.
It’s part of our first large-scale TV campaign since the brands revamp and – as such – serves to familiarise existing guests with our updated casino.
We decided to document what had been going on and tell people about what was coming up than to have a live blog.
Wrap-up video showing exactly what it’s like to win your way into one of our casino parties.
The whole trip was crammed full of amazing photo opportunities and personal stories. Activation could be tracked on social media channels. #PartyCasinoIbiza
The highlight of the trip was an exclusive party at the classy special guest DJ Robin Schulz. This was one party no-one will be forgetting soon!