PartyCasino London

New Campaign & Event

Challenge

Paying attention to the new offer and new functionalities in the casino.

Solution

The campaign which will involve the casino’s users. Competition with the big event in Pennyhill Park and win Porsche 911 Carrera.

Role

The art direction on the whole project. A supervising agency, lead team of designers.

Date
May, 2018
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Key Visual & Campaign

Activation was carried out on a dedicated campaign and pages. The page featured real-time updates as more and more players earned their tickets to PennyHill Park.

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Brand Collateral

Full immersion in the PartyCasino experience required highly-visible and attractive branded items for our guests, including water bottles, umbrellas, party bags and sweets

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Live Blog

We decided to document what had been going on and tell people about what was coming up than to have a live blog.

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Social Media

The whole trip was crammed full of amazing photo opportunities and personal stories. Activation could be tracked on social media channels. #PartyCasinoWeekender

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Event

On Saturday night, guests at the exclusive PartyCasino weekend retreat will be attending a glamorous cocktail and casino party where they can win Porsche 911 Carrera.

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