PartyCasino

Brand Relaunch

Challenge

PartyCasino, an online casino company, requested a redesign of their brand, casino page, and mobile apps.

Solution

Creating the new look of the casino by changing the branding to a more modern one. Introduction of new functionalities of the website and mobile apps. The launch of a new campaign to promoting a new casino experience.

Role

Leading a group of designers during the changing of a new brand as well as leading a team through the launch of new products.

Date
June, 2017
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Brand

As a modern brand, we show ourselves in a more open and interesting way. Creating the right visual language helps us achieve this goal.

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Photography

Our new look is accompanied by the right mood. Casino photography should always reflect a warm and welcoming environment and authentic casino experiences.

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TV Campaign

It’s part of our first large-scale TV campaign since the brands revamp and – as such – serves to familiarise existing guests with our updated casino.

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User Interface

Our site to is simple to use and intuitive. Every part of the page is carefully sectioned to display everything one of our guests might need.

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Same Experience

The user experience for guests on our website is also mirrored as closely as possible on our computer download clients and smart-device apps.

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App Walkthrough

A film showing the possibilities of our new application.