PartyCasino

Brand Relaunch

Challenge

PartyCasino, an online casino company, requested a redesign of their brand, casino page, and mobile apps.

Solution

Creating the new look of the casino by changing the branding to a more modern one. Introduction of new functionalities of the website and mobile apps. The launch of a new campaign for promoting a new casino experience.

Role

Design Direction, Design, Art Direction.

Date
June, 2017
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Brand

As a modern brand, we show ourselves in a more open and interesting way. Creating the right visual language helps us achieve this goal.

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Photography

Our new look is accompanied by the right mood. Casino photography should always reflect a warm and welcoming environment and authentic casino experiences.

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TV Campaign

It’s part of our first large-scale TV campaign since the brands revamp and – as such – serves to familiarise existing guests with our updated casino.

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User Interface

Our site to is simple to use and intuitive. Every part of the page is carefully sectioned to display everything one of our guests might need.

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Same Experience

The user experience for guests on our website is also mirrored as closely as possible on our computer download clients and smart-device apps.

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App Walkthrough

A film showing the possibilities of our new application.

PartyCasino Ibiza

New Campaign & Relaunch Event

Challenge

Paying attention to changing PartyCasino branding and showing new casino experience.

Solution

The campaign which will involve the casino’s users. Competition with a big event at Ibiza island.

Role

Design Direction, Design, Art Direction.

Date
June, 2017
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Key Visual & Campaign

Activation was carried out on a dedicated campaign. I also prepared all communication materials, including videos, social media, online platform.

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Brand Collateral

Full immersion in the casino experience required highly-visible and attractive branded items for our guests, including water bottles, sunglasses, and party bags.

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TV Campaign

It’s part of our first large-scale TV campaign since the brands revamp and – as such – serves to familiarise existing guests with our updated casino.

Live Blog

We decided to document what had been going on and tell people about what was coming up than to have a live blog.

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Wrap-Up Video

Wrap-up video showing exactly what it’s like to win your way into one of our casino parties.

Social Media

The whole trip was crammed full of amazing photo opportunities and personal stories. Activation could be tracked on social media channels. #PartyCasinoIbiza

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Event

The highlight of the trip was an exclusive party at the classy special guest DJ Robin Schulz. This was one party no-one will be forgetting soon!

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