Encourage Santander Bank credit card holders to actively and regularly use the product. Increase the volume of non-cash transactions.
Activation which will involve the bank’s users. Competition with prizes and a portal through which you can get something more and live something unforgettable.
The art direction on the whole project. Create all assets for activation and work closely in a team with a copywriter on creative ideas.
Key Visual & Campaign
Activation was carried out on a dedicated campaign. I also prepared all communication materials, including videos, social media, online platform.
The task was to show customers that the credit cards of Santander Bank offer more. A platform has enabled them access to completely unique events, in the extended version!
Trip To Lisbon
There were three main prizes to be won in the form of a trip to Lisbon. All could be tracked on social media channels. #wiecejmozliwosci
Greetings From Lisbon!
Video created by travelers.