Blind Cupid

New dating app that pairs people based on personality type and psychological match.

Website
App store

Intro

Problem

The founders of Blind Cupid were incredibly unhappy with the traditional dating app experience. They felt that the endless swiping and superficial matches were simply not enough. They believed that there had to be a better way to connect people who were truly belong with one another.

Goal

We want to address the needs of a specific group of users who were fed up with the limitations of existing dating apps. These individuals were tired of endlessly swiping through superficial matches, and were looking for a solution that would streamline the process of finding meaningful connections.

My Role

As a leading designer, I was responsible for various tasks such as UX/UI design, branding, and web design. I collaborated closely with the founder and team of developers to ensure that my ideas and design were aligned with the company's overall vision and goals.

Project duration: 3 months

Research

Methods

We conducted both qualitative and quantitative research methods to ensure a holistic understanding of the issue at hand. In the qualitative research, we carried out surveys to understand the user's pain points and their experience with dating apps. In the quantitative research, we used advanced analytical tools to gain insights into the user's preferences and behavior. We also analyzed industry trends and benchmarks to ensure that our product met the highest standards and delivered a unique value proposition to our users.

Insights

We conducted interviews with individuals to understand their needs and expectations from a dating app. Some of the questions we asked were:

• What are some of the challenges you face while using dating apps?

• What features do you think are missing in current dating apps?

• What are some must-have features in a dating app for you?

• What do you think is the biggest problem with current dating apps?

• What do you think would make a dating app stand out?

Our extensive research into the dating app industry revealed that users are seeking a deeper, more authentic connection with potential partners. They expressed dissatisfaction with the current superficial nature of most apps and are eager for a more meaningful experience.

Furthermore, our findings indicate that users expect a personalized approach to dating, with recommendations based on their unique personalities and values. In addition to this, our research also discovered that users are demanding a safe and inclusive environment in which to explore their romantic interests. Such an environment needs to be conducive to self-expression and be welcoming to people from all walks of life.

Design

During the design process, we created different versions of the designs, sketches, and wireframes. We also tested wireframes, visual design, and created a prototype that we utilized for testing. Our insights from testing contributed to the final deliverables by allowing us to fine-tune the app's performance, fix any issues, and ensure that it met the needs and expectations of our target audience. We learned the importance of continuous feedback and testing throughout the design and development process and the value of creating a strong brand and marketing strategy to differentiate our product in a crowded market.

Branding

For the Blind Cupid app, we selected a color palette that was warm and inviting, with shades of pink and red to convey a sense of love and connection. The color palette was carefully chosen to create a sense of warmth and comfort, while also conveying the app's core values and mission.

Design System

As part of the design process for the Blind Cupid project, a comprehensive design system was developed to ensure consistent and cohesive visual branding across all aspects of the app. The system was designed with the needs of the project personas in mind, and was tailored to meet their specific preferences. By developing a robust and well-defined design system, the team was able to create a final product that was both visually appealing and highly functional, and that met the needs and expectations of a diverse range of users.

The final deliverables for sketches, wireframes, UI design, and branding included user research reports, personas and user flows, wireframes and prototypes, visual designs, product specifications, and documentation.

During the design process, we created different versions of the designs, sketches, and wireframes. Our insights from testing contributed to the final deliverables by allowing us to fine-tune the app's performance, fix any issues, and ensure that it met the needs and expectations of our target audience.

Results

After publishing the app, Blind Cupid quickly gained popularity among users looking for more meaningful and compatible relationships. The app's unique approach to matchmaking resulted in a high success rate for users finding compatible partners and forming long-term relationships.

Blind Cupid also received positive reviews and media attention, significantly increasing user engagement and downloads.

Also achieved:

• A significant increase in user satisfaction, as measured through app store ratings and reviews and internal customer satisfaction surveys.

• A notable increase in user engagement, with more users logging in and using the app regularly.

• An expansion of the app's user base, with an increase in downloads and new sign-ups from a diverse range of demographics

• The establishment of Blind Cupid as a trusted and reputable brand in the online dating industry, with partnerships and collaborations with industry leaders and influencers.

• The introduction of successful premium features and subscriptions, which have contributed to the app's revenue growth