Focal

Focal is a US-based AI meeting assistant that helps financial advisors streamline prep, note-taking, and follow-ups. We created a brand identity inspired by camera lenses—conveying focus, clarity, and precision—to reflect Focal’s mission to minimize admin work and keep advisors centered on high-value tasks.

Results

• +25% increase in user sign-ups

• 30% faster onboarding process

• Boosted overall engagement and product adoption